In the spirit of friendly competition, we're hosting eight head-to-head matchups of different B2B content formats as part of our inaugural Refine Lake Country Club Classic. Fill out the bracket below with your picks. At the conclusion of our tournament, the contestant whose bracket shared on LinkedIn most closely matches the leading strategy will win an exclusive welcome kit.
Make the first move
No matter your preferences, a winning strategy involves the three key pillars of modern B2B marketing: Brand, Demand, and Expand. All three in conjunction with organic content can help take your game to the next echelon.
Brand
Earning the trust of your buyers means showing up on organic social long before your CRM can track them. It requires both long-form content and short-form content, plus founder-led voice to set conviction and employee advocacy to prove it's real.
Demand
Paid media converts trust into pipeline—using video, audio, and written content together rather than betting on one format. It's about balancing polished production with raw and unscripted content, and educational content with entertaining content.
Expand
The goal here is precision and timely visibility rather than broad reach. It relies on both in-person events, which build lasting relationships with existing customers and stalled accounts—and webinars, which scale that same re-engagement.
Get the ball rolling
Fill out your information, and a member of our staff will reach out shortly to learn more about your B2B content marketing needs.
